Reach
55 m views monthly.
Our portfolio
Reach
Our portfolio
Abstra is the largest independent producer of video content on YouTube in Poland. Abstra owns a wide portfolio of YouTube channels and social media profiles through which it reaches millions of viewers every month.
Our channels represent various thematical segments, e.g. entertainment, edutainment, lifestyle and sport. Abstra creates as well content for external partners, not only for YouTube but as well for SVOD platforms. In its portfolio Abstra also has YouTube channels created in cooperation with commercial partners – “Jak TO Robić?” with Durex and “Gra w życie” with Zabka Polska retail chain.
Our target group consists of millennials and members of “generation Z”. Members of these two groups are our main audience. Most of our viewers are between 13 and 30 years old.
14
channels
Owns such channels as: “Abstrachuje.tv”, “Beksy”, “Dla Pieniędzy”, “Foot Truck” and “NP: Nowe Pokolenie”
2 billion
views in total
Every month Abstra channels earn 55-60 million views and its total number exceeded 2 billion.
571 million
views in 2019
Only in 2019 our productions earned over 567 million views
9 million
subscribers
Channels from Abstra portfolio are subscribed by more than 9 million users
55 million
views monthly
As a leader in production of video content on YouTube in Poland, Abstra produces monthly 50 videos which are watched by over 55 million viewers.
1200 +
videos produced
Since the beginning of the Abstrachuje.tv we have produced over 1200 videos for all channels from our portfolio.
Our history
The history of Abstra begun in 2016. On that frosty autumnal morning, just day before the Halloween…oh wait!
The truth is that the history of Abstra has begun 4 years, 23 days, 10 hours, 15 minutes and 47 seconds before. 12th October of 2012. On that very day Robert Pasut, Czarek Jóźwik and Rafał Masny uploaded on YouTube their first video entitled “Co mówią: GIMBUSY?” (What: middleschoolers say?). Now it serves as an example of cult YouTube video, but in times of the developing YouTube it was something else. It was a TRUE RE-VO-LU-TION.
The rave reactions of viewers became a real success due to regular publications, lots of humour and Abstrachuje.tv progress with video making. Next years followed with another millions of views, subscribers and with the true explosion of new ideas, commercial contracts and new YouTube channels.
Finally the year 2016 approaches. Poland football team qualifies into quarterfinal of the European Championship, Leonardo DiCaprio gets his Oscar Award and the world drowns in the 80s nostalgia due to “Stranger Things” premiere. In the very same year Robert, Czarek and Masny decide to break loose from the mcn chains and sail into the YouTube ocean on their own terms. They are finally free and hungry for new ideas. New YouTube channels are opened: “Beksy” which is a girl’s equivalent of “Abstrachuje.tv”; amusing series about the lives of high-schoolers titled “Nieprzygotowani” and the channel with youtubers trying things for the first time called “Hajlajt”. What’s more, Paweł Svinarski puts on a suit and wonders loudly if all of things we do is made “for money” (translation of his channel “Dla Pieniędzy”).
Three years later Abstra is the largest producer of video content on YouTube in Poland. In our team we have dozens of employees and company’s revenue is close to 10 million PLN. Abstra’s portfolio consists of 14 channels, which in total have over 2 billion views. During this time Abstra developed rapidly with vlogs, a full-length cinema movie, first projects produced for external partners even beyond YouTube. Masny took part in huge TV-show and the “Foot Truck” channel became one of the most influential football formats in the whole Polish media landscape.
What’s next? The history of YouTube in Poland is made by Abstra on a daily basis. Soon you will hear more about new projects which are constantly born in heads of Abstra creators and employees.
Our history
The history of Abstra begun in 2016. On that frosty autumnal morning, just day before the Halloween…oh wait!
he truth is that the history of Abstra has begun 4 years, 23 days, 10 hours, 15 minutes and 47 seconds before. 12th October of 2012. On that very day Robert Pasut, Czarek Jóźwik and Rafał Masny uploaded on YouTube their first video entitled “Co mówią: GIMBUSY?” (What: middleschoolers say?). Now it serves as an example of cult YouTube video, but in times of the developing YouTube it was something else. It was a TRUE RE-VO-LU-TION.